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One Agents Alliance Blog

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Insurance Marketing

Technology Offers Great Communication Opportunities

A few years ago, I was asked by Traveler’s Insurance to take an extensive survey on a variety of issues of importance to independent insurance ...

By Tony Caldwell

text on blue background: 4 ways to drive retention

Growth Agent Insight

Four Ways to Drive Retention

I want to talk to you today about a way to drive growth to your agency, by creating retention of your existing business. I have a few ideas to ...

By Tony Caldwell

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Insurance Agency Management

How to Find Insurance Agencies for Sale

Recently, one of my OAA members came to see me for advice on buying an insurance agency. His first question was, “Where can I find one for ...

By Tony Caldwell

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Insurance Agency Management

The Best Time for Buying an Insurance Agency

There may never be a better time to buy an independent insurance agency than in the next five years. If you didn’t know ...

By Tony Caldwell

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Insurance Sales

How The Power of 3 Increases Sales

A recent conversation with one of our members revealed a powerful reason behind the doubling of his book of business in a single year. ...

By Tony Caldwell

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Insurance Agency Management

Increase Office Hours to Grow Your Insurance Agency

While on vacation in Honolulu some years back, my son broke a previously repaired front tooth. Because he was a teenager, this was a big deal to ...

By Tony Caldwell

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Insurance Sales

The 3 Acts of Selling Insurance

As a young man I read Ernest Hemingway with great enthusiasm. Several of his books discussed bullfighting and I’ve always wanted to attend a ...

By Tony Caldwell

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Insurance Sales

The Importance of Qualifying Prospects

Recently, I decided I wanted to buy a new car. I wasn’t sure what I wanted at first, as I haven’t driven a car for a long time. So, I looked at a ...

By Tony Caldwell

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Insurance Sales

Insurance Agency Sales Require a Personal Connection with Clients

Someone said to me recently: “price is table stakes”. And certainly, we pushed back on insurance companies all the time when they tell us ...

By Tony Caldwell

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Insurance Sales

A Hard Insurance Market Commands Higher Rates But Fewer Customers

A hard insurance market means there’s a high demand for insurance coverage and a reduced supply. Insurance companies ...

By Tony Caldwell

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